Follow My Steps to Build Your Retail / Wholesale Online Business the Right Way and Thrive

This course is going to become a key factor in the success of your creative passionate online business. This is your new support system that will help guide you, minimize your mistakes, and instantly increase your income. There is so much to do in order to create your dream online business, and it can become really overwhelming fast. Now we get to do it together and you are not alone!  Receive each chapter once a week for 4 weeks.  Then we will spend the next 6 months together developing your new business or existing business.

In these courses, I am sharing with you every detail of how I run my successful online store and wholesale business that financially support my family in Santa Barbara, CA.  I am thoroughly explaining my entire operation, my vendor contacts, my packaging and shipping systems, my photo editing apps, my social media tricks, my automated systems, my sales channels and advertising, literally everything I do within my business.  I am providing an organized tool box full of a plethora of knowledge down to every detail of how I run my successful online store and wholesale business.  

This course has been such a game changer for me. With Lindsey's help, I launched my new business and made $1,000 within the first hour! It has given me the tools to confidently take my business to the next level using a number of systems that help generate consistent growth. Lindsey not only guides you through a step-by-step understanding of Shopify, SEO, Photoshop, social media, etc., but she emphasizes the importance of maintaining a healthy work/life balance and mindset. Working for yourself isn’t easy. It can be a constant emotional rollercoaster of stress, excitement, money, and so much more. However, owning your own business is also one of the most gratifying feelings in the world and this program has provided me with the knowledge to maintain steady growth, organization, and expansion within my business. I would highly recommend this program to anyone who is about to launch their own business, or currently has a business that they want to take to the next level. I am so excited to continue applying everything that I have learned in this program to my new business!

Veronica Watson, owner Miloh Fox

The Course



Before you create your products, you have to figure out who your customer is, what they want, and how you are going to solve their problems.  Then you can successfully create a product (s) that is going to fly off your website store shelves.  We will start with discussing who your perfect customer is so that you can solve their problems.  

Who is this Online Course For?

  • You are ready to believe in yourself, let go of everything that no longer serves you, breathe love into all that you do, and NEVER STOP
  • You dream of running your business online from home, or your favorite coffee shop, or your beautiful office or art studio
  • You have launched a product but your website isn’t working for you and your sales aren’t growing
  • You are a creative mama and you don’t want to go back to your old job so you can be with your children
  • You don’t know how to build a beautiful Shopify website
  • You need guidance with sales channels and how to connect with your ideal customers. 
  • You need help with producing the best photographs of you and your products for your online store and beautiful marketing campaign
  • You are open to feng shui and mindfulness in order to accept the abundance that the universe has planned for you.
  • You are ready to quickly beautify, organize, and grow your instagram account so that you can welcome infinite customers
  • You need help building a wholesale and retail business with the proper price points


Week 1

  1. Creating Your Products for The Right Customer
  2. Creating a Soulful Business That Adds Value to the World
  3. Aligning with Your Brand
  4. Manufacturing Your Products
  5. Pricing Your Products
  6. Building Your Online Store
  7. Automated Systems for Selling & Marketing on Your Shopify Store
  8. Sales Funnels
  9. How To Nurture Relationships with Your Customers
  10. Getting Started with Your Store : Strategy to Retain Trust


Week 2

  1. Search Engine Optimization For Your New Website
  2. How to Set Up Google Analytics on Your Site
  3. How to Find Your Proper Keywords and How To Set Up Your SEO Manager
  4. Quickbooks and Tracking Sales
  5. Packaging, Shipping and My Vendor List
  6. Tutorial
  7. Intro into Photoshop with my Product Shot Hack
  8. Intro to Lookbooks and Photo Editing


Week 3 

  1. Developing and Designing Your Instagram Branding
  2. My Instagram Tools and Apps
  3. Developing Your Voice and Marketing Message
  4. Organizing and Scheduling your Feed
  5. How I Grew My Account to 17k Real Followers in 2 Years
  6. How To Find Your Target Market
  7. Writing Your Marketing Plan


Week 4

  1. How To Successfully Launch Your Store or New Collection on your New Site
  2. How to Keep the Sales Coming - Sales Channels
  3. Grow Your Email List : Mailchimp Automations and a Hack So That your Emails Don't End Up in Promotions Folder
  4. Bring More Traffic To Your Site Via a Properly Setup Blog
  5. Bring More Traffic to Your Site Via Pinterest
  6. More Sales! Growing Your Wholesale Business
  7. How To Become Financially Wise and How to Utilize My Specially Crafted Financial Projections Spreadsheet to Grow Your Business

What Else Is Included:


  • Step by step schedule and system teaching you how I make thousands of dollars within the first hour of a launch  
  • How to keep your email marketing campaigns from ending up in the promotions folder in Gmail where they will never be seen
  • A crafted and formulated Financial Projections excel spreadsheet that includes a budget for creating your collection launches
  • How to build proper blogposts and find your long tail keywords to boost traffic to your site
  • How to utilize
  • How to create an automated email sequence
  • How to fall in love with money and become financially wise
  • How to grow a wholesale business as well as a retail business at the same time
  • Step by step videos to guide you through building your own Shopify Store, creating your new instagram marketing campaign, photoshop tricks and photo editing, producing awesome product shots and lookbook shoots on a budget, how to research and develop your products with little to no investment, and making your website SEO searchable
  • A play by play list of actions you must do before, during, and after a product/collection launch in order to get the word out to EVERYONE.  
  • Learn how to grow and operate your email list. 
  • Learn how to create an email marketing campaign in Mailchimp.
  • Receive guidance for superb customer service and how to keep life long customers.
  • Resources to Amazing Articles and People to Help You Become the Best You
  • Specific sales strategies and sales funnels
  • I will provide you with my Instagram Schedule and System, My Blogger Outreach System, and My Wholesale Selling System
  • I Will Teach You How I Grew My Community to over 17k REAL Followers in Two Years
  • Digital Marketing Resources
  • Guidance so you can run your business smoothly and successfully
  • My list of all of the business podcasts, business blogs, and audio books that have helped me on my own Entrepreneurial journey
  • Constant Support!  I will assist you in the whole process, so we will have email access in order to communicate and support you



Installment Plan - 4 Payments of $235 spread out for 4 months

Why Work With Me

Because I am a passionate creative just like you who dreamt up a business one day and stopped at nothing to build it BIG.  I understand what it’s like to be SO Creative that it’s hard to also be a strategic business owner at the same time.  I know what it’s like to create but to not have web skills or selling skills in order to allow my creations to be seen by the world.  I understand the entrepreneurial brain and the excitement that it brings. I also understand the overwhelm that comes with growing a business and supporting yourself with it.

Ten years ago at the age of 24, I took a GIANT leap of faith and started a business.  My first job after college (I have a degree in fine art from the University of California, Santa Barbara) was in the marketing department of the finest luxury retail store in Santa Barbara.  There I learned all the tricks of the trade in regards to running an online store, taking professional product photographs, and creating compelling marketing campaigns for print and for web. However, I just couldn’t imagine working for someone else’s dream for the rest of my life when I had all these wonderful ideas dancing in my head relentlessly.  So I took the plunge and in 2008, I quit my full time, full benefits, paid vacation, fashion marketing job.

I invested in my own screen printing shop and ran a commercial screen printing business as well as my own private label graphic t-shirt line.  I paid web developers $15,000 dollars for a website that never made me a penny and I wasn’t even able to run the backend without their help. Shopify had started just a few years earlier.  And Squarespace was getting popular. One of my clients had a Squarespace store and I was able to learn quickly how to run her store. Then I started to build sites for myself and for clients.  After I gave birth to my daughter Soleil, I sold my printshop and focused on motherhood for the first two years of her life. I literally got to spend every single day with my baby until she turned two. During that time I planned my career rebirth and knew I would have to move it online. Mothersun and the Captain became a little side project and I utilized all the skills, knowledge and contacts I had accumulated over the years.  Soon after, I chose to become a single mom and step out into the world on my own, as the head of my household.

At the time, I felt like I needed a ton of jobs in order to support myself as a single mother living in a crazy expensive town in Central California.  I got a job as a waitress at a wine bar, I became a certified dance fitness instructor, I ran my clients’ social media accounts for their businesses, I did freelance graphic design for jobs like book illustration, logo design, instagram branding, and other clothing design.  I also ran Mothersun and the Captain, my online store in which I sell my own products to Millenial Mothers and their families. And after I worked myself sick trying to support my young daughter with no help from child support, I decided to quit all the jobs. Every single one of them. My goal was to work ONLY for myself, Mothersun and the Captain. And that is just what I did. I expanded my hat wholesaling distribution, I moved my website from Squarespace to Shopify and built an entirely new fresh website with all the sales channel gadgets and gizmos I needed to grow my online store and my monthly income.  

I have learned how to implement the right systems, hire the right people to help me, and increase my income.  I create my own schedule, work with AMAZING customers, and take time out for myself whenever I want to! The most fulfilling part of all of it though, is building this beautiful community of women and connecting with them on a really special level.  

You CAN Have A Business You Love!

You DESERVE To Have Freedom Every Single Day!

Investing in your business is a big decision.  And not one to be taken lightly. I've spent a lot of time and money on tools, systems, education and formal coaching to learn the keys to growing an online business.  Why not get support from someone who has already done the work and knows how to speed up your timeline and reach your financial goals more quickly than doing it all on your own?  I know you can do this. The Freedom you want in your life and business is waiting for you.  I would love to bring you into my world!